=The WINE WOMEN DTC Forum is designed for members working in roles that directly impact the direct-to-consumer (DTC) wine experience. Whether you’re overseeing tasting room operations, managing wine clubs, leading guest services, or shaping the sales strategy—this forum is for you. Typical participants include supervisors, managers, GMs, owners, and hospitality leaders looking to collaborate with peers to elevate performance and overcome today’s unique challenges in DTC wine.

What You’ll Gain

Join a dynamic forum designed for DTC wine professionals ready to connect, collaborate, and lead through change. This is your opportunity to meet monthly (a mix of in person and virtual) to engage with industry experts and like-minded peers, sharing actionable insights and strategies for today’s most pressing challenges, including:

• Refreshing tasting room experiences amid shifting visitation trends
• Boosting sales effectiveness with an evolving customer base
• Innovating wine clubs and subscription models
• Elevating hospitality and customer service
• Maximizing data capture and marketing performance

Qualifications:

• Active Wine Women Members
• Currently employed in a hospitality/DTC leadership position
• Willingness to share openly and ability to keep forum discussions confidential

How to Join:

Email nkinkade@peju.com with the following information:

• Your Name
• Your Winery
• Your Role
• Years working in a Hospitality/Sales Capacity

Upcoming Meeting Dates and Topics

Tuesday, October 21st: How to Leverage Your Data
November: Date TBD: Motivating Teams Through Uncertainty 
Wednesday, December 10th: In-Market and In-Home Events