Joining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to take your own experiences and share them with others in your field. It’s about giving you the opportunity to engage with your peers, share real life stories, and offer practical advice… because after all, you are a professional in the field of wine marketing.

What we’re about

The WINE WOMEN Marketing Forum strives to foster your professional growth while giving you the opportunity to share your skills with our group. Think interactive case studies, opportunities to get up and speak, and a chance to guide the conversation.

From Brand Marketing Managers and Digital Media Gurus to Business Development Directors and Destination Marketing Specialists, if your career is focused on marketing and touches the amazing world of wine, then you’ll fit right in!

Potential discussion and speaker topics

Social Media Strategy
  • Best practices
  • Defining brand voice
  • Professional Panel
  • Case Studies
  • Social Media Management Tools
  • Up and coming social media platforms
  • Tracking ROI
  • Implementing a social strategy
Digital Marketing
  • Setting up Google Analytics
  • Tracking through to conversion
  • Understanding the importance of relevant content
  • Top digital channels for the wine industry
  • Managing and measuring digital marketing campaigns
Content
  • Why defining brand voice across multiple platforms is crucial
  • Images – high resolution, strong images matter
  • Video – how to do it well
Traditional Marketing
  • Public Relations
  • Print Advertising – Wine Magazines to billboards
  • Collateral Materials
  • Label and Package Design
  • Website Design

What’s in it for you

We realize everyone’s time is precious, and our goal is to ensure that everyone leaves each meetup with at least 3 applicable takeaways. We will be strategic in our planning, we will be organized with our agenda, and we will make sure being a part of the WINE WOMEN Marketing Forum is well worth your time.

What to expect

  • A sea of marketing professionals all crowding to the bar to uncork (or unscrew) the wine they brought to share!
  • Shared marketing “war stories” to help you feel you’re not alone; and solutions to marketing problems to make you feel you’ve got a trusted group of colleagues who’ve got your back.
  • To be held accountable! We are not a sometimes-show-up, sometimes-not-‘cuz-you’re-tired organization. We’ll establish policies to abide by, agreed upon by the members. Make this forum what you want and need to advance your career.

What to bring

  • A bottle of wine to share. We’ll provide light nibbles.
  • A stack of business cards to share with other attendees.
  • Your best elevator speech!

Meet your forum chair

Pam Novak is a wine industry leader with more than 25 years of experience shaping brands, driving sales, and creating memorable wine experiences. She currently serves as Director of Sales & Experience at Robert Craig Winery, one of Napa Valley’s acclaimed mountain estates, where she oversees consumer strategy, hospitality, and storytelling.

In addition to her role at Robert Craig, Pam leads the Wine Women Marketing Forum, fostering collaboration and innovation among marketing professionals. The forum provides a space to share insights, build networks, and tackle today’s biggest challenges in wine marketing—from omnichannel strategies to consumer engagement and brand storytelling.

Pam’s career includes senior leadership roles at C. Mondavi, Family, Clos du Val, Rodney Strong Wine Estates, and Jackson Family Wines, where she launched new brands, strengthened legacy portfolios, and forged partnerships that continue to shape the industry. She is also the Founder and Principal of Portfolio Innovations, a consultancy through which she selectively advises wineries and distilleries on brand and sales strategy.

Passionate about mentorship, community, and the power of wine to bring people together, Pam holds her First Level Sommelier Certificate from the Court of Master Sommeliers and the WSET Level 2 Award in Wines, blending technical expertise with creative vision.

When she isn’t at the winery, Pam can be found sailing, playing bocce, practicing yoga,or gathering friends and family around a great meal. Her love of food and wine reflects her belief that both are best when shared.

“Wine is more than what’s in the glass—it’s a bridge between people, stories, and experiences that linger long after the last sip.” – Pam Novak

 

About WINE WOMEN Forums

  • WINE WOMEN Forums are career development tools for women (and men) in the wine industry.
  • Each forum is profession or topic-driven.
  • Eligibility to join a forum is established by each forum’s membership.
  • Forums are open to both women and men (unless otherwise stated).
  • Advance registration REQUIRED for events.

2025 Marketing Forum Details

  • Open House: Thursday September, 25th, 5:30-7pm. Fess Parker Family Portfolio Napa Tasting Room. RSVP Required.
  • Additional meetings to be announced.
  • Interested in joining? Email hello@pamnovak.com to be notified of future events.