How to Succeed event logo

Our “How to Succeed…” event exhibitors were hand selected for their offerings and contributions to help attendees start, build, enhance, grow and succeed in their wine business. They include educators, coaches, producers of wine-related tools and more. Learn about what they offer below. Learn much more by attending the event!

Boisset Wine Living

Boisset Wine Living women with wine bottle

Get in on the ground floor of this exciting new opportunity in the world of wine. The Boisset Wine Ambassador program is a new entrepreneurial platform that allows you to earn income by marketing a collection of limited-production wines and home accessories that reflect the style and elegance of our historic wine estates. Be one of the first to introduce our premium in-home wine tastings to your area. | Learn more |

A. Bright Idea

Creative Culture Ideas, coffee mug
A. Bright Idea is an award-winning, full service creative advertising agency with locations in Bel Air, Md. and Sonoma, Calif. As a woman-owned, MBE, SDB certified business, their core experience includes advertising, marketing, public relations, graphic design and interactive services. They work with clients to create impact and accomplish goals creatively and effectively through direct mail, print, radio, over-the air television, cable, web advertising and sponsorship opportunities.  | Learn more |

The Inside Story of a Wine Label by Ann Reynolds

Inside Story of a Wine Label book covers

With this book you can now know the inside story about any wine, make smart wine buying choices, and impress the snootiest wine snob with your savvy…just by reading the label! The truth is, a wine’s label reveals incredible amounts of information about its origin, history, style, quality and more. This book is a concise, straight to the point guide on how to get the real story on any American wine. It will forever change the way you look at wine labels. | Learn more |


Coravin web page slider

No more saving that special bottle for the weekend or an occasion. Thanks to Coravin, any night can be a celebration. Fancy a glass of white wine while you cook, but prefer a bold red with the main course? Now you can have both, without having to open multiple bottles—you can even finish with a delicious dessert wine. Host a dinner party your friends won’t forget – with Coravin, your guests can enjoy glasses from any of dozens of bottles, rather than settling for whatever is open. | Learn more |

Jay Rooke Coaching

Jay Rooke Coaching web photo

Jay Rooke works with entrepreneurs and business owners who want to bring their companies to the next level. As a former attorney who spent most of his career in the corporate world, his executive coaching practice provides real-world solutions for growth-oriented businesses. Jay completed his coaching training at The Coaches Training Institute in California, and is ACC/CPCC/BOSI certified. He received his Juris Doctorate from the University of Connecticut, where he was a member of the Law Review; and he earned his Bachelor’s in English and Spanish from Bowdoin College in Maine. Jay is a passionate home cook, an avid hiker and loves anything with four legs. | Learn more |

Startup Grind Sonoma

Startup Grind Sonoma web page
Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 400,000 founders in over 200 cities. They nurture startup ecosystems in 85 countries through events, media, and partnerships with organizations like Google for Entrepreneurs. The cornerstone of their global community are monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Founded in Silicon Valley, Startup Grind has now hosted 2,000 fireside chats since its founding in 2010. To date, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users. | Learn more |

Napa Valley College

Napa Valley College Winery

The Napa Valley College Estate Winery became the first teaching winery located on a California community college campus to be bonded to produce and sell wine in 2008. The operation of the winery is fully integrated into the Viticulture & Winery Technology (VWT) Instructional Program at Napa Valley College. All of the wines produced are made from grapes grown on our six-acre vineyard which is located in the world famous Napa Valley AVA. Each aspect of the wine production process is completed by VWT students under the supervision of our award-winning instructors. The program includes courses in Viticulture, Winemaking and Marketing/Sales. | Learn more |

Napa Valley Wine Academy

Napa Valley Wine Academy slider

Napa Valley Wine Academy is America’s Premier Wine School™ based in Napa Valley California and is proud to be an approved program provider of the internationally recognized WSET (Wine & Spirit Education Trust) wine and spirit and Sommelier courses across the US. Their California-based school offers wine and spirit certification courses, and workshops that are ideal for both the enthusiast and wine and beverage industry professionals alike. Whether you want to learn about wine or spirits, for business or pleasure, their certification classes, workshops, and tastings are perfect for you. | Learn more |

Riedel USA

Riedel USA web page

Perfectly designed glassware enhances the aroma and flavor of all aromatic beverages. Hold your own RIEDEL tasting to find out. Experience for yourself the difference which the shape and size of a glass can make to your wine drinking experience. Discover the perfect tools for wine enjoyment and make an ideal gift for any wine enthusiast. | Learn more |

WISE Academy

WISE Academy webpage slider

The WISE (Wine Industry Sales Education) Academy is unique in that it is the first-ever wine certification program dedicated to direct-to-consumer (DTC) sales. Their research indicates that few wineries have maximized the DTC opportunity, and the lack of skilled professionals is often cited as the main reason for not capitalizing on the additional revenue and profit potential it represents. They aim to set new standards in direct-to-consumer sales education. WISE certification will signify knowledge and skill sets that significantly exceed current industry benchmarks. To succeed in today’s economic climate, it will require greater efficiency and creativity in meeting the needs of consumers. They believe focusing on improved DTC resources can meet those needs. | Learn more |

Tim Hanni / The Business of Wine online course

Business of wine course web page

Unique in its structure, this online course is flexible and customizable to each participant’s goals and needs from wine-knowledgeable novice, students engaged in wine studies such as WSET, SWE and Masters of Wine, to seasoned wine veterans. Critical for winery principals who need to be familiar with costs, operations, distribution and point-of-sale considerations, the course also provides a competitive advantage to anyone looking for career or business opportunities in the industry.

The course is indispensable for winemakers, viticulturists and marketing professionals wanting to expand upon their knowledge of business strategy and anyone considering–or already in the process–of starting a winery or a wine-related business; any wine professional looking to understand the different segments of the industry and how they connect and interact with one another.

The online format is perfect for international participants interested in exporting wines to the U.S. and/or needing a firm understanding of how the U.S. wine business works. | Learn more |



It’s your career in the wine industry. How will you reach the career heights of your dreams? We provide tools to help you find your path. Membership is for those who work in and around the wine industry, male or female, from students to retirees. Benefits include participating in professional forums, receiving discounts on career developments (some of which are related to the services shown above), and discounts on event tickets. But there’s so much more you’d better | Learn more |

Want to learn more?
Attend “How to Succeed in the Wine Business (without really trying)!