The Industry Partners Forum is a space for women who service the wine industry to gather, exchange stories, and share practical knowledge. This forum explores best practices for working with the wine industry’s ebbs and flows, for growing your business, and learning how to harness collaborations effectively.
Who May Attend
This forum is exclusive to WINE WOMEN members serving as service providers to wineries, including production vendors (bottle, packaging and barrel professionals) and advisors (coaches, consultants, contractors), tour operators and hospitality partners and beyond. To join, please contact Lori Varsames at coach@lorivarsames.com.
What You’ll Learn:
- Business development and growth
- Marketing and brand presence
- Client experience and retention
- Industry knowledge and trends
- Collaboration and referral networks
- Technology and tools
- Wellbeing and personal sustainability
- Member spotlights and case studies
The forum also tackles key industry challenges, such as:
- How to pivot your business as the industry is retooling
- Wine tourism trends
- The post-pandemic hospitality landscape
- Whether you lead your own business or work for another that services the wine industry, this forum is designed to support those who support others.
Meet Your Forum Chair:
Lori Varsames, Hospitality Leadership Coach for Lori Varsames Coaching and Marketing & Partnerships lead for Sonoma Valley Visitors Bureau, has over three decades in the wine business and in businesses that serve it. Passionate about people as much as wine, she spends her time cooking, traveling, and hiking with her husband and dog. To join, please contact Lori Varsames at coach@lorivarsames.com.