Shana Bull is the owner and digital strategist at her own digital marketing strategy agency in San Francisco’s East Bay. She is a lover of rosé, craft beer, and food adventures with her husband and redheaded (feisty) youngster. Shana works with wine, food, technology, consumer brands, marketing agencies and local businesses in the East Bay, Sonoma, Napa, Marin and San Francisco.
She’s been named one of North Bay Business Journal’s 40 Under 40 Professionals in the North Bay area. Shana is also a freelance writer, producing articles on music, social media, marketing, wine, lifestyle, food and drinks for travel websites, SonomaCounty.com, Wine Country Moms Blog, Sonoma Magazine and wine industry publications.
We wanted to talk with Shana in part due to the recent revelations at Facebook. How did she feel about the whistleblower news about Facebook prioritizing profit over safety? How does or doesn’t it affect wineries on social media sites?
Her background includes social media marketing and advertising, strategic planning, content direction, public speaking, influencer marketing, consulting on best practices for social media marketing, community management, public relations, and event planning for everything from small wine events and large seminars, to large tweetups for hundreds. Bottom line: Shana’s got her pulse on the digital marketing world!
During the show, a number of topics came up of vital to importance to the hosts and listeners: The challenges mothers uniquely face when balancing personal and professional work lives. The added layer of perception when it comes to juggling the personal and professional on social media platforms and the audiences watching. (“Keeping up with Ms. Jones,” anyone?)
Shana also offered expert advice on how to balance the content of your social media channels with your audience: How often to ask for the sale? How much education and entertainment to offer? We also delved into management of emergency events on social platforms. (This might also be categorized as Reputation Management in some circumstances.) Shana’s advice in short: Be honest, be transparent. Don’t sweep problems under the rug, hoping they’ll go away.
Post-pandemic (for the most part), Shana now spends much of her efforts towards teaching clients how to be more successful on social media. She no longer creates content for clients’ social media channels.
Recently she added a whole new channel to her own portfolio of work: author. In fact, she is now co-author, with her son Ryeson, of two Randall the Blue Spider books. The first, Randall the Blue Spider Goes Surfing was an Amazon #1 Best Seller. The second, Randall the Blue Spider Plays Pretend, comes out late 2021. Shana’s own memoir will be making its debut in the near future…
Needless to say (but we are), Shana Bull leads a busy life, juggling many balls all at one time. (We even paused the recording mid-show to juggle one of Shana’s many life demands that couldn’t wait…for her dog!)
As a woman who’s been working in the wine industry (and now food, technology, and many other industries) for more than a decade, the hosts took away myriad lessons from Shana in how to walk through life gracefully:
More than once she has pivoted to take her life and entrepreneurial business in a new direction. “Resilience” came up multiple times in conversation about how Shana keeps it all going at top speed. She even had wonderful stories about where she finds inspiration – an important trait for someone who thrives as a great storyteller.
Listen in to hear the whole story. Then, learn more at https://shanabull.com/. Connect with Shana on Instagram and Linkedin. And for more on her children’s book with co-author Ryeson Bull, visit: https://www.randallthebluespider.com/. You may find the perfect holiday gift for a young person in your family!
Show date: October 8, 2021