What we’re about

The WINE WOMEN Wine Club Forum strives to foster your professional growth while giving you the opportunity to share your expertise with the group. Join the conversation!

Wine club programs can be a powerful revenue source for wineries and we’re kicking off a new forum to make them as powerful as possible. From Tasting Room Managers to Wine Club Directors and Managers, if your career is focused on wine clubs, then you’ll fit right in!

What to expect

Learn and share with us! Joining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to take your own experiences and share them with others in your field. It’s about giving you the opportunity to engage with your peers, share real-life stories, and offer practical advice in a professional, confidential forum.

In our business planning we schedule our expenses and hope we generate enough sales to cover them. Wine club programs actually allow you to schedule the incoming revenue! You’re not waiting for people to find your tasting room or remember you when they shop online. Forum discussions may include:

Design – How do you make your program stand out from the rest?
Retention – how are other wineries increasing retention of members?
Maximizing Sales – What additional opportunities can be leveraged within the club community?
Are you leaving money on the table?
Your suggestions to come!

How to join

This forum is accepting current and prospective members at its April meeting. You can register online here. Please contact forum chair Theresa Dorr (510-326-1777) with any questions.


Meet your forum chair

Theresa Dorr, “Queen of Clubs”

Theresa Dorr is a leader in revolutionizing direct to consumer sales in the wine, hospitality and specialty food industries. She led the shift in wine clubs from being a source of pain with limited gain to high-growth recurring revenue opportunities.

As Co-founder, President and CEO of Active Club Solutions (ACS) she is a pioneer as the first woman to bring technology to the wine industry with the SaaS CRM solution. She generated triple digit growth for ACS and led the company to be a recognized leader in the wine industry. With her expertise in club programs she is recognized as the “Queen of Clubs,” and published writer.

She continues to work with wineries and wine stores developing business plans, marketing programs and direct to consumer sales. She also continues her work to bring new applications to the wine industry.

Theresa started her career at AT&T and served as Director of Video Services at AT&T. IBM awarded her with the International Quality Achievement Award for product development. In Silicon Valley, as Director of Product Marketing, she led the product development and marketing of wireless applications and built strategic relationships with leaders in the wireless and hospitality industries. Working as Vice President of Marketing at Imanami, a provider of services for the Microsoft solutions, the company won multiple Microsoft Awards and earned Microsoft Gold ISV. She earned her Bachelor of Arts at Cal State Hayward and followed up with telecommunications engineering certification at Bellcore. And she earned her certificate in Executive Leadership at U.C. Berkley.

Upcoming meeting schedule

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About WINE WOMEN Forums

  • WINE WOMEN Forums are career development tools for women (and men) in the wine industry.
  • Each forum is profession or topic-driven.
  • Eligibility to join a forum is established by each forum’s membership.
  • Forums are open to both women and men (unless otherwise stated).
  • Advance registration REQUIRED for events.