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From the Case Files: Nakedwines.com
November 7, 2018 @ 6:00 pm - 8:00 pm
What are the marketing case files that helped indie wine company Nakedwines.com grow to 100,000+ loyal customers (known as Angels)? Nakedwines.com will share some of its biggest wine marketing success stories (and a couple of their mistakes) with attendees. Which projects batted a thousand? Which ones were surprising strikeouts? And most importantly: What lessons have they learned about communicating with wine drinkers along the way?
Join us for an enlightening evening with Ryan O’Connell, VP of Marketing and Naked Narrator, along with the nakedwines.com team, in the last installment of our Fall Marketing Series. Learn about:
- Biggest wine marketing mistakes – how they learned from them, and how they’ve used them to strengthen customer relationships
- How to take marketing cues from your customers to drive deeper engagement
- How to give your customers a voice
- When to gun the marketing engine… and when to coast