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Influencer Marketing
October 17, 2018 @ 6:00 pm - 8:00 pm
“Influencer Marketing” has come a long way from days of shipping wine to bloggers in the blind hope they’d write a rave review. But where are we now, exactly? Is working with “influencers” actually useful or just a trendy distraction?
Our event will provide attendees with an overview of the influencer landscape and where it’s heading, along with actionable information about:
- How small wine labels can get the most out of working with influencers
- How to build manageable and replicable influencer programs
- Costs versus results
- What and how to measure
- Case studies & key learnings from an industry expert
Join us in the Wine Business Center’s Conference Room for some wine, networking and to hear from the North Bay’s foremost expert on Influencer Marketing, Kristy Sammis, founder of CLEVER, the foremost influencer marketing agency in the US and co-author of Influencer Marketing For Dummies.