Holistic Marketing: How to get the most out of your marketing efforts

The most successful approach to communicating your brand is an all-encompassing creative strategy that incorporates all of your communication efforts from public relations to social media to advertising and graphic design. Kristie Sheppard, Wine Women member and senior communications specialist for A. Bright Idea Advertising and PR (ABI), and a panel of social media, PR, advertising and graphic design professionals from ABI will discuss how to communicate your brand through all aspects of your marketing strategy.

Throughout the discussion, they will address why a strategic approach is necessary, as well as examples of specific tools and tactics to communicate your brand. The moderator will pose a series of questions and sample scenarios for the panel to address, such as:

• What are the key components of a holistic marketing strategy?
• From a design perspective, what is the driving force for successful marketing materials?
• How should social media fit into a marketing strategy? SEO?
• How to leverage partnerships with the competition for increased success?
• Understanding the capacity of small wineries and businesses to execute projects, what do you recommend as the most important part of the marketing strategy?